Shopify Pricing Plans Explained: How to Pick the Right One in 2025

Not sure which Shopify pricing plan is right for you? In this article, I’ll explain Shopify’s current plans and then I’ll help you choose the option that’s right for your needs.

I’ll also talk about some of the other expenses that go into running an ecommerce store, beyond the price of the Shopify service itself.

We’ll start with a quick comparison table of the plans. Then I’ll highlight some of the other costs and finish things up with my recommendations for which types of store owners should choose which plan.

Shopify pricing plans explained and compared 💰

Before we get into the fine details, I want to quickly mention that Shopify constantly runs various promotions. As of the time of this update, they’re giving you three days to try most of their plans for free, followed by your first month costing only $1. This promo applies to the Starter, Basic, Shopify, and Advanced plans (seen in the table below). It also applies to the Retail plan (not shown in the table).

However, they do shuffle their promotions frequently so by the time you read this, the details might be changed. Luckily, their base pricing tends to remain relatively stable so that probably won’t be different. All pricing below is in U.S. dollars. Regional pricing may vary.

A summary of the plans

For your convenience, here are some brief descriptions that explain what you can expect from each plan:

Starter plan

This option provides a lightweight way to sell products through social media platforms, messaging apps, and simple online links. It includes a basic online presence with product pages and checkout functionality, plus Shopify’s POS Lite for in-person sales. While it doesn’t offer a complete online store, it’s ideal for those focusing primarily on social selling.

Basic plan

Marking the entry point for full-featured online stores, this plan provides unlimited product listings, a complete website builder with blog functionality, and essential ecommerce features like discounts and gift cards.

Shopify plan

A solid mid-tier option, this plan enhances the Basic plan’s capabilities with more operational flexibility. It includes five additional staff accounts, more favorable payment processing rates (2.7% + 30¢), and higher shipping discounts (up to 88%). The plan is designed for growing businesses that need additional staff management and better rates to optimize their operations.

Advanced plan

This plan is built for scaling businesses that need sophisticated tools and higher capacity. It offers 15 additional staff accounts, the lowest standard payment processing rates (2.5% + 30¢), and advanced features like custom report building and third-party shipping rate calculations. The enhanced checkout capacity (10x standard) makes it suitable for high-volume sales periods.

Plus plan

This large-scale solution provides maximum customization and scalability. It includes unlimited staff accounts, custom payment rates, support for up to 200 inventory locations, and the highest checkout capacity (40x standard). Plus customers get access to exclusive features like checkout extensibility, B2B capabilities, and advanced API access, along with priority support for complex business needs.

Other plans

Shopify also offers a specialized Retail plan and an Enterprise plan. I didn’t include either of them in the comparison table since they serve distinct purposes that are different from the standard ecommerce plans.

The Retail plan, priced at $79 USD per month with annual billing (or $89 if paying monthly), is specifically designed for brick-and-mortar retailers who need robust point-of-sale features.

The Enterprise plan doesn’t have a set price. As its name implies, it’s for extremely large and complex operations. You have to contact Shopify directly to discuss pricing.

What other costs should you expect on top of the regular Shopify pricing? 💸

As with all businesses, multiple expenses come into play outside of the initial platform investment.

To start out, you’re paying anywhere from $5 to $2,300+ on a monthly basis. That’s a big difference, so we’re more inclined to say that a startup company would spend anywhere from $29.00 to $299 per month, seeing as how the Starter plan ($5 per month) isn’t for making a true online store and the Shopify Plus plan ($2,300+ per month) isn’t necessary for a small to mid-sized business.

But what else can you expect besides that monthly payment?

First of all, several website building and online store features you would usually have to pay for are included with the monthly fee.

You won’t have to pay extra for:

• Website hosting
• A website builder
• Many of the apps
• A blogging interface
• An SSL certificate
• A payment processor and shopping cart
• A point of sale system

However, the following elements present the potential for higher operational costs:

Domain names

Domain names usually aren’t that expensive. I encourage you to stick with a domain name that’s around $10 to $30 per year, as it’s easy to think that a domain name can make your business and end up spending thousands just for the “perfect” domain, when the quality of your business means far more than the name.

Having said that, you must still factor in some sort of cost for the domain name.

And as long as your domain name is available, you should see pricing around $10 to $30 per year. You can save a few bucks if you use a cheap domain registrar rather than Shopify’s built-in service.

Expected cost for a domain name:

$10 to $20 per year.

Website design themes

Shopify provides you with an online store website. It’s no different than any other website, except the site has built-in payment processing, a shopping cart, and product management.

Therefore, building the website, with informational pages, product pages, and even a blog, stands as one of your most important tasks.

Much like other ecommerce platforms and content management systems, Shopify offers website themes, or templates, so you don’t have to design the site from scratch.

Overall, a theme makes your site look pretty without having to know much about coding or web design.

You have two options when selecting a theme: choose a free theme or opt for a premium one.

The free themes work well for smaller, simpler stores, while the premium themes include advanced features and highly professional design variants.

The official premium themes cost anywhere from $100 to $500, and that’s a one-time payment. You can also find third-party themes from marketplaces like ThemeForest for more in the $50 range.

Expected cost for a theme:

$0 to $180 (one-time payment).

Shopify apps

The Shopify App Store boasts a large selection of apps to expand upon the already built-in features of your Shopify plan.

Some app categories and collections include:

• Sales channels
• Selling products
• Store design
• Store management
• Finding products
• Orders and shipping
• Marketing and conversion

For example, the “Finding Products” collection has options like Printful (a print-on-demand service) and Spocket (a dropshipping solution).

You can link your store to many free apps. In fact, I recommend seeking out free apps before selecting a premium one, since you can often find a suitable alternative.

However, these app makers need to get paid as well, so it’s not uncommon to stumble upon subscription fees for apps that require more advanced functionality.

As a rough estimate, a standard premium Shopify app costs around $5 to $50 per month.

Others charge more than that, like $100 to $300 per month, but they’re rare.

You also must factor in the number of apps you add to your website. It’s easy to see costs skyrocket if you add 10 or 20 low-cost apps. Remember, if the apps aren’t free, they’re usually costing you a recurring monthly or yearly fee.

Expected cost for Shopify apps:

$0 to $500+ per month. In general, it’s best to budget at least $20 to $50 per month for apps.

Some payment processing fees in addition to your Shopify pricing

All Shopify plans include the Shopify Payments gateway to accept credit card and debit card payments. Shopify Payments has no added transaction fees beyond the basic card processing fee.

The card processing fee for Shopify Payments depends on your plan:

• Starter: 5% + 30¢ per transaction
• Basic: 2.9% + 30¢ per transaction
• Shopify: 2.7% + 30¢ per transaction
• Advanced: 2.5% + 30¢ per transaction
• Plus: Undisclosed competitive rates based on sales volume

If you want to use a third-party payment processor like authorize.net, you’ll pay an extra transaction fee on top of that gateway’s card processing fee, which varies depending on your plan:

• Starter: 2%
• Basic: 2%
• Shopify: 1%
• Advanced: 0.6%
• Plus: 0.2%

You’ll also need to pay the processing fee for your third-party gateway, which varies per transaction.

So for example’s sake, if you’re on the Basic Shopify plan and you want to accept a Visa payment via Adyen and you’re in the United States, you would pay a total of 4.6% + 30¢ per transaction.

Expected costs for payment processing:

Up to 5% + 30¢ per transaction for credit card payments.

There’s no additional fee when using Shopify Payments, but you should add up to 3% per transaction if you have a different payment provider.

Shipping fees

Shipping rates involve the money you pay for services like UPS and USPS to send products. You also may have to spend money printing out shipping labels.

These prices vary based on product size, dimensions, and weight, along with the packaging materials used, speed of shipping, and destination.

With Shopify, you gain access to competitive shipping rates (up to 88% off – depending on your plan). And the top three plans – Shopify, Advanced, Plus – include shipping insurance coverage of up to $200 per printed shipping label (package).

Expected costs for shipping:

You must estimate this yourself based on your own shipping processes. Factor in shipping labels, packaging materials, and the cost to ship with a provider. Fulfillment services also come into play.

Additional site development and design

It’s not necessary for some stores, but you may find you need assistance with site design, development, marketing, or some other business task.

In that case, you can utilize the Shopify Partners Marketplace to find and pay for help.

Pricing varies based on the type of project, who you hire, and how long you need the worker or agency.

We’ve seen developers and designers starting at $40 for small one-off jobs, along with $5,000+ monthly design projects.

Expected cost for expert design or other work:

Anywhere from $0 (if you don’t need help) to thousands of dollars for large jobs.

Quick, simpler projects may cost anywhere from $50 to $500.

Advertising and marketing

Shopify offers integrated advertising features for making ads and marketing campaigns through Pinterest, email, and other platforms.

Advertisement pricing depends on the platform used, like TikTok or Google. A smaller company may spend $300 per month while a large store may spend thousands or even millions.

The Shopify email marketing program is free for up to 10,000 emails per month, and $1 for every 1,000 additional emails. You can also look into pricing for services like Mailchimp or Omnisend.

Expected costs for marketing and advertising:

Solid email marketing plans range from $10 to $100 per month. The Shopify email marketing system is more of a per-email payment plan.

Advertisements depend entirely on your budget and what they charge on the platform you’re using to advertise.

Which Shopify pricing plan makes sense for you? 🤔

Here’s a list of my final recommendations:

• For only selling in-person with some online sales on a previously built website or blog, go with the Shopify Starter plan. It’s affordable and useful if you have no plans to create a completely new online store.
• If you need a full-fledged online store with unlimited products and essential selling features (like discount codes and abandoned carts), consider the Basic plan. It’s the best starting point for small businesses, as long as you don’t need professional reports, third-party calculated shipping rates, or shipping insurance coverage.
• To obtain professional reports, better credit card rates, and support for international domains and pricing, look into the Shopify plan. I like this one for growing businesses with enough sales for the volume discounts to make sense.
• For those in need of an advanced report builder, third-party calculated shipping rates, and even more appealing rates, go for the Advanced plan. This plan works for medium to large businesses, seeing as how it offers the most advanced features (excluding the Shopify Plus and Enterprise plans) and supports more employees.
• For a completely customized solution, look into the Shopify Plus plan. It’s rather affordable for a large scale solution and you receive all sorts of automated processes, rapid integrations, and future-proof product pages. Alternatively, if you happen to oversee a very complex business, then the Enterprise plan might make more sense.
• Finally, if you’re more interested in using Shopify for in person POS transactions, then consider the Retail plan. It lets you combine physical and digital inventory, offer both physical and digital gift cards, split payments, and give refunds if necessary.

Now it’s up to you to try one of the plans to see how it goes. The good news is that you’re always able to upgrade or downgrade a plan if it’s not the right fit for you.

If you’re ready to get started, you can follow our step-by-step Shopify tutorial to set up your store.

We also have some other useful articles that might help you, such as the best Shopify themes and the best Shopify apps.

Do you still have any questions about Shopify pricing plans? Let us know in the comments and we’ll try to help!